This is part 3 in a series about the executive MBA global network course at Schulich School of Business in Toronto, Canada. Read all the stories here
Day three featured guest speaker Marshall (Mickey) Cohen, former president and CEO of Molson Companies, Ltd., who served in various appointments in the Canadian government. During the session, Cohen discussed his personal experience with M&A and concluded that “people matter” in every company. Finally, Cohen suggested that a decision that drives a company’s growth and legacy must be based on both human judgment and relevant data.
Later, Enterprise IT professor Michael Wade presented ‘Developing a Social Media Strategy,’ which taught students the importance of a social media strategy to capture knowledge, identify objectives, improve customer service, develop or improve products and to innovate. They also learned about key social media features, Google’s formula for top search picks and the dangers of bad media coverage.