By Kevin Rasch ’15 (EMP 96)
Two things are often said about India.
“India is big.”
“India is young.”
True, it has the second largest population in the world. Also true, approximately half its 1.25 billon people are under 25 years old. But more importantly to my classmates and me, India is poised to become the world’s most dynamic big economy. As The Economist recently declared, “now is India’s chance to fly.”
To see the growth firsthand, 17 of my classmates and I went to India for eight days of field research, the final portion of our TechVenture India course. This experiential learning course focuses on technology trends in emerging markets.
Brazil is a country rich in culture, renewable resources and industry. As students in a new Kellogg executive MBA course are about to discover, Brazil is also rich in consumers.
Global Marketplace: Consumer Growth in Brazil is a new emerging markets course that uses Brazil as a case study for emerging markets worldwide. Taught by Kellogg EMBA program founder, former director and adjunct faculty member Ken Bardach, the course pairs the topic of consumer growth with its application in the Brazilian marketplace. [READ MORE]
The course partners Kellogg with Fundação Dom Cabral (FDC), a business school rated #1 in Latin America by AmericaEconomia three years running. With the course taught on both the Evanston and Miami campus and an immersion trip in Brazil, students will benefit from Kellogg’s global perspective and the local expertise of the FDC faculty.
Ken Bardach and Carla Arruda-Vasseur, program director at FDC, gave an insider’s look at the upcoming course. Continue Reading
Today’s entrepreneur has to understand the emerging marketplace, even if their target is the United States, says Mohanbir Sawhney, the McCormick Tribune Professor of Technology and Director, Center for Research in Technology & Innovation at Kellogg.
In his research and consultation in the technology sector, Professor Sawhney has witnessed the significance an emerging market like India can have in a startup’s success, both as a marketplace as well as a source of development talent for U.S.-based companies. In 2015, Sawhney will offer an innovative new course for Executive MBA students, TechVenture India, that will give students an opportunity to dive deep into the intersection between technology and emerging markets. Continue Reading