What do Crocs, TED and Instagram have in common?
According to Dr. Liraz Lasry, marketing professor at Recanati Business School, they all are trends that have spread from person to person, without significant interference from marketing. In this TEDx talk, Lasry explain why trends happen, how they influence us and why trends may play a large role in shaping our identities.
Watch on YouTube.
Recanati Business School at Tel Aviv University is a member of the Kellogg Executive MBA Global Network. Learn more about the Global Network and its schools.
I’ve been an entrepreneur all my life. When I was a kid, I sold candy and comic books. Today, I run a software development company.
About nine years ago, I started a non-profit called Refresh Miami to help connect other entrepreneurs and technologists in my area. At the time, I didn’t realize what I was building — its aspirations were purely social.
With an ever-increasing network at my disposal, I realized something was still missing in my professional career: a business education. I studied politics during my undergrad, so my business knowledge had all been self-taught. I needed to up my game and understand the finer nuances of business better if I was going to make a truly big impact in life and in work. Continue Reading
Sales need to be able to happen wherever business happens, Mark Ricard EMP 100 realized. He’s been reaping the rewards ever since.
When Ricard first started as Pampered Chef’s director of eCommerce, he was put in charge of a flawed, desktop-based system that served more than tens of thousands of sales consultants and their customers.
“I knew right away that we needed to provide a mobile solution for our sales consultants,” Ricard said. “Rather than having them lug around their laptops, a tablet-ready app makes it possible for them to sell wherever they go, and makes them appear more polished.” However, a challenge for Ricard was the app had to work offline. “Because our consultants can sometimes be in remote areas with poor internet, the app needed to take an order even without a connection.” Continue Reading
Most of my life, I have been a technologist with an ambition to lead large technology organizations. When you have big goals like that, you need the right tools to achieve them. To successfully achieve this goal, one needs knowledge beyond technology. The basics of business management through a modern global economy lens, delivery of this content by an experienced staff, and the power of networking across the globe are a few to mention.